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Unilever: Persil

This product is just one of many we have worked on with Unilever. The design was selected from a broad range of marketing concepts and features a new slant on capping and closure in this marketplace.


One of the market research targets was to incorporate the liquid containing shuttle in an easy to store and access solution.

E3 design were instrumental in the introduction of the use of a TPU material for this part, challenging the conventional use of PP with its tactile and visual qualities.  This has become a key visual feature of this pack fulfilling not only the storage challenge but also providing a strong on shelf image.


Design Development, DFM, Aesthetics, Prototyping

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