Design Development, DFM, Aesthetics, Intellectual Property
E3 Design was selected by Tommee Tippee® to help design and develop a new range of children’s drinking cups and a unique, patentable non-spill valve. The new non-spill valve had to be innovative and exclusive to Tommee Tippee®: non spill, easy drinking was a priority. The patented valve is used across a wide range of non-spill cups.
The aesthetic designs were created to evolve the already strong visual appeal found across the current range.
The designs have a sense of personality and character, almost giving the cups life like qualities. The new range also visually grows up with the child, the sporty and insulated cups have similar styling cues to the weaning cups with an extra element of excitement for independent kids.