Anyone who has played golf will know that it can be a frustrating game at times. One day you are finding it impossible to hit a bad shot and the next it’s impossible to hit a good shot. What’s changed?


Ojee Golf approached e3 with a concept for a new training aid to help with this very problem. The Talon is a revolutionary device that gives you real-time visual feedback on your angles of address. This improves your chances of repeating that perfect shot.


Working to a short lead-time, e3 worked closely with Ojee Golf and their electronics supplier on the initial concept to ensure we had the right technical approach. The size of the device was critical and a lot of effort was made to ensure the device was as small as possible. Having agreed many details early on we were able to rapidly progress the design to a production ready level and meet the deadline for Ojee’s important trade shows.