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Life Saver: Jerry Can

The Jerrycan is one in a range of products we have developed for Lifesaver Systems and has the ability to provide 40,000 litres of safe drinking water capacity while being robust enough to be drive a Land Rover over.


The final execution is an example of how a primarily functional design can create a strong structural brand image.

The cross marks allow strapping to standard military vehicle mountings for transportation, the additional diagonal marks allude to British design and manufacture, a key marketing target for our client and the bold round edges provide strength to the unit as well as creating a rugged appearance.

Design Development, DFM, Aesthetics, Prototyping, Testing

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